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32Red, Ladbrokes, Coral and Bookmakers.co.uk are announced as sponsors for All-Weather Championships

Oct 09 2013

Arena Racing Company today announced the four key sponsors who have given their commitment to the new All-Weather Championships. The All-Weather Championships will launch on 26th October, 2013 at Wolverhampton and climax at Lingfield Park on Good Friday 18th April, 2014. It will comprise of six different races for 3 Year Olds, Fillies and Mares, Marathon, Sprint, Mile and Middle Distance horses. Approximately 1,500 races will take place across the Championship season at the UK’s All-Weather tracks at Lingfield Park, Wolverhampton and Southwell Racecourses and The Jockey Club’s Kempton Park Racecourse.

32Red, Ladbrokes, Coral and Bookmakers.co.uk will each be headline category sponsors of the following:

32Red – 3 Year Olds, Fillies & Mares, Marathon
Bookmakers.co.uk – The Sprint Championships
Ladbrokes – The Mile Championships
Coral – The Middle Distance Championships

Each of the sponsors have indicated their support for the upgrading of races across the season and of increased total prize funds to boost the profile, reputation and prestige of All-Weather racing.

Jim Allen Racing Director at ARC said “We are very grateful for the support we have received from our four new sponsor partners. They all share in our vision to re-launch All-Weather Racing in Britain and improve the attractiveness and competiveness of the sport.”

David Williams, Head of Consumer PR at Ladbrokes said: “The All Weather Championships is a truly exciting initiative and one which we’re proud to be associated with. Our customers love racing and we want to share their enthusiasm through our partnership with ARC. We look forward to delivering a product that has the potential to transform the all-weather programme and excite the customers.”

Owner of Bookmakers.co.uk, Andy Bell said: “We have been loyal supporters of the sport for many years and already sponsor a host of races throughout the Flat and National Hunt season. We’re delighted to continue our commitment to horse racing by becoming one of the main sponsors of the All-Weather Championships”.

Simon Clare, Coral PR Director commented “All Weather Racing has arguably been one of British Racing’s greatest success stories. Since it was introduced in 1989, it is no exaggeration to say that All Weather Racing has been responsible for safeguarding thousands of jobs, keeping many betting shops viable and delivering millions of pounds to the Levy by keeping the horse racing show on the road through periods of bad weather. It is therefore with great pride, and no less appreciation, that Coral is supporting this thrilling initiative to give All Weather Racing the high profile and the respect that it truly deserves. We have no doubt that the ARC All Weather Championship Series is going to be a major success,”

Mark Quayle, Head of Marketing for 32Red commented “We are delighted to be part of the All-Weather Championships. 32Red.com has sponsored more than 1,500 horse races since 2004 and it was an obvious choice to add to this total with this great initiative. We find that horseracing offers us excellent commercial opportunities as we strive to provide our customers with the very best gaming experience on the web, combined with the opportunity to bet on horseracing and other sports through 32Red Bet”