William Hill PLC (“William Hill”) and The Racing Partnership (“TRP”) today announce they have agreed a long term media rights deal.
As a result of the deal William Hill will buy betting shop media rights directly from TRP, which represents 15 Arena Racing Company (“ARC”) owned racecourses and seven independent racecourses. This is the first time the company has purchased media rights directly from racecourses rather than via an intermediary.
The deal will commence from 1 January 2017 with TRP coverage being shown in William Hill’s 2,371 UK betting shops. In addition to UK racing from TRP’s 22 racecourses the channel includes coverage of South African Racing therefore offering William Hill customers a broad variety of horseracing, covering jump, turf flat and all-weather flat racing. The service ensures William Hill customers can enjoy South African racing in the morning followed by afternoon UK racing through to evening floodlit fixtures at Wolverhampton and Newcastle Racecourse, which is enjoying a successful new era with its £12 million floodlit all-weather track.
ARC Chief Executive, Martin Cruddace, said: “ARC and its independent partner racecourses are delighted to be part of a truly ground breaking deal with William Hill. We have a clear vision of wanting to create the most efficient deal for all parties, based on content that has real value, and we believe we have achieved just that with this deal.
“We are committed to working with William Hill to develop, improve and deliver the racing product that their customers want. It is essential for the long term health of British Racing that there is a strong and vibrant retail betting sector.”
William Hill Interim Chief Executive, Philip Bowcock, said: As a result of this agreement William Hill customers will continue to enjoy the full range of horseracing coverage from the UK and abroad. This agreement continues to evolve the commercial partnership between betting and racing as this represents the first time William Hill has entered into a direct media rights agreement with racecourses. I look forward to working with The Racing Partnership to ensure William Hill betting shop customers get the best possible racing service.