Arena Racing Company (“ARC”) and Tabcorp, Australia’s leading wagering and gaming company, have agreed terms to establish a long term media rights partnership between the two groups.
As part of the wide-ranging agreement which commences in January 2018:
• Tabcorp has agreed to distribute ARC’s UK greyhound racing vision via its Sky Racing service in the Australian market;
• Tabcorp will also offer wagering on the greyhound events broadcast and streamed by Sky Racing;
• ARC will distribute both horse and greyhound racing content from Sky Racing in Australia for both online and retail distribution in various European territories.
ARC’s Director of Media Technology and Production and Director of The Racing Partnership, Mark Kingston, said: “This agreement reflects the compelling strength and value of our greyhound service, which includes tracks that have served the UK and international betting markets so well for a number of years. It is tremendous news for UK greyhound racing as it ensures the sport is showcased to a growing worldwide audience. We are excited to have developed a partnership with an industry-leading organisation like Tabcorp which allows ARC to continue to deliver on our aim of providing high quality betting content to our bookmaking customers in the UK and across international territories.”
Tabcorp’s General Manager of International, Brett Gorman, said: “We are delighted to agree this deal with ARC. We see this as an important strategic development involving two international media rights holders in a growing and competitive marketplace. Both ARC’s greyhound offering, and our own horseracing and greyhound racing, are long-established and well-proven products. We look forward to a long and successful relationship.”