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NATIONWIDE CAMPAIGN TO GET BRITAIN RACING

May 31 2012

100,000 tickets available across England and Wales

Horseracing is the second most watched sport in the country, behind football. This year’s Grand National was watched by almost 11 million people on the BBC and many millions more worldwide. And yet there are many people who have never stepped foot on a racecourse, thinking that it’s solely the stomping ground of ageing men in tweed jackets.

To mark this year’s important summer of sport, a campaign has been launched to Get Britain Racing. The campaign will run across 17 racecourses throughout England and Wales and invites people to come racing for just £10 between June and August.

With more than 100,000 tickets available over 129 racedays and an exciting summer of racing ahead, Let’s Get Britain Racing is designed to encourage people who have never been racing to try it for the first time, as well as offering great value for money to existing racing fans.

According to research from Racing For Change, more than 85 per cent of race-goers watch the sport on television on a weekly basis, with 41 per cent watching it daily. The same survey also found that 62 per cent of participants bet on racing at least weekly, suggesting that the sport has a niche audience.

Tony Kelly, Managing Director of Northern Racing which is spearheading the campaign said: “The research indicates that the vast majority of people who visit racecourses are avid racing fans, with few being casual leisure visitors. It also found that current race-goers don’t class entertainment or the experience for children as important factors, suggesting that racing is not generally seen as a family activity. We want to change that and encourage more people to come racing.

“There’s so much more to a day at the races than just watching the sport. You can see the beautiful horses up close in the parade ring, spot top jockeys walking amongst the crowd in their brightly coloured silks, eat and drink from a selection of stalls, enjoy being outdoors with fabulous countryside views, and of course get swept up in the excitement of having a flutter, all while enjoying quality time with friends, family or colleagues.

“Racecourses also run plenty of themed days and evenings, from Ladies Day and live music concerts to real ale and cider festivals and with horseracing being one of the Queen’s favourite pastimes, her Diamond Jubilee year is the perfect time to launch this campaign to Get Britain Racing.”

Participating racecourses are Bath, Brighton, Chepstow, Doncaster, Ffos Las, Folkestone, Fontwell Park, Hereford, Great Yarmouth, Lingfield Park, Newcastle, Sedgefield, Southwell, Uttoxeter and Royal Windsor, Wolverhampton and Worcester.

The offer is only available when booked online and in advance. For more information visit www.come-racing.co.uk, visit your local racecourse’s website or find Let’s Get Britain Racing on Facebook.